Why do we spend lavishly on STONES?

Stones originate from the deeper part of Earth’s Core and mantle. But they are just a piece of Earth that we call a stone. But it continues to stay that way all the while. It continues to be called a stone unless and until we give it some value and is made available for purchase in the free market enterprise system to consumers around the World. It is considered very precious once it has been indoctrinated with a dollar figure which may run into a few million dollars for a so called rare variety. But how did we end up giving some stone a virtual value. That is done by marketing it. By tapping it from the depth’s of the Earth,  bringing it to the surface and then showing it off to attract those who are willing to pay huge sums in exchange for owning it. It is in itself a huge undertaking requiring extensive Manpower, machinery and financial backing. This falls into the class of rarity which brings with it an innate value for itself.

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This is like selling a small piece of rock from the Moon’s surface. On Earth, the stones found deeper underground are a much rarer find than the stones that are found in the top soil. So this takes massive effort with huge investments of time and money. Now it has transformed itself into becoming BIG business with BIG budgets. Only a few Elite could afford to enter this terrain. For most of us it’s off limits and out of bounds. That is the way by which money is being made primarily by exploiting Earth and destroying Nature. Do we care? Of course not. Why would we?

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Nature creates it, Man puts an artificial value to it and then sells it.  Imagine if granite were sold for the cost similar to diamonds. No one would buy it because it is much more common and in plain sight. So has its value. It is this rarity of Diamonds and other so called precious stones that brings in its value to the table. Today millions of people work around this industry. Some are miners, sorters, then there are the cutters, finishers, marketers, advertisers, brokers, syndicates, auctioneers, appraisers, graders, the retailers and then the consumers. Guess who is paying the salaries for all these people in different rungs? You are. Any time we purchase something that has some artificial value attached, the price that is quoted has theft, embezzlement, salaries, cost of doing business and loss factored into it already. This is what the end price would be and what we would be paying. It looks clean on the outside but only when we burrow deep inside will we find that the dirt always surfaces.

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From the time when Man first saw the sparkling beauty of gem stones he had created the desire through carefully targeted advertisements to float among the public to initiate them into thinking about owning one. This has sparked the advertising revolution in marketing these stones which would have stayed underground out of sight from us as stones, hidden, uncared and undervalued. But someone back then had the insight to monetize on these stones. To monetize something unknown to the public requires a sharp mind and to have the foresight to see into the future. This is what this Man had. And it seemed to have worked so far and he seems to have done a wonderful job by bringing it out from the darkness of the mines to customers hands. JUST by creating desire. This is what I call, making money out of nothing. Most people consider these stones as investments. But do they tell the same story? It might be considered a dead investment to many but for a person to whom money is no object, he or she might hold it as a collectible for a lifetime and then reap its rewards by cashing in.

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People have been obsessed with precious stones for millennia. Once the basics of food, clothing and shelter are covered, we look to impress others in many ways. One is by displaying our wealth by acquiring material possessions which only a few could afford. This brings in the question of status in society. As wealth grows, so does the hierarchy of a persons status in that society. At least this was how it was back then. Even today we seem to be following along the same path. Like back in the good old times, people today love products and would love to have a lot of it. In that process we have gotten lost and have misplaced our priorities in life. Today what we see around us is that, we have started using people and loving products. People have been fascinated by gems and are attracted to it for its beauty, brilliance, colors , textures and the instilled value. These features do attract but there is a darker side to it as well which we all know about. There is a lot of sweat equity tied to it in addition to the pain and suffering it has given to millions of people over the centuries. Many people have gotten extremely rich of off it and many have gone the other way to extreme poverty as well.

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So our lust for these stones have taken a toll on many wallets but may have won many hearts as well. Somehow, Romance and this stone have been connected at a psychological level with its seeds planted into the minds of all Humans, through very clever and innovative advertising. Otherwise it would have stayed just a stone deep underground. Who would think that someone could make a living selling stones with some value attached. Today, ads target you to open your wallets. This is what ads are designed for and are meant to do. It is brilliant to see a stone sparkle in someones hand or neck or to have a stone that puts a smile on someones face. But it comes at a cost. The times of starvation have long faded away but their memories still linger on. To take that place, Today we see that many lives are still being exploited in bringing this simple stone to you from the depths of the Earth. We would be naive to think otherwise.We are following this path of desire to exploit this simple stone in some form by giving it value without which it would have been staying underground all the while as a stone undisturbed and untouched for many more years.




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