BUYING WHOLESALE may be detrimental.

All of us like to consume to the brink with the money that we do not have. We also like to consume big time buying on credit. But none of us like paying that money back. This is where stress comes in and fills in the gap. Humans seem to be consuming more and more and living less and less. We are conditioned to spend a lot by borrowing on credit. Since we are NOT touching any type of currency with our bare hands we do not see it nor feel the pinch at the point of spending it. But this pinch comes in later on at the end of the month when we see the monthly statement from the bank or the credit card company.

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The whole system is designed to give us free money to spend called “Credit”. But when we return it most of us would be hopefully paying it back on time and in full or will be paying back with double digit interest. At this point the sale price does not matter become we are paying interest on top of that sale price. After all how many eggs do we need to eat, how many sets of clothes or shoes do we truly need, how many boxes of chocolates do we need to indulge on and how many gallons of milk do we need to drink. Buying Retail is Frugal living, Purchasing Wholesale is excess consumption at its best. It all depends on how we think. Both of us could have a whole different mindset and a completely different view point. Excess consumption can also wreak havoc on our health and on our wallets. Increased consumption leads to increase pollution through manufacturing, transportation and exploitation of POOR laborers. It also does cause irreversible environmental degradation at some point. We are to blame (either directly or indirectly), for each and everyone of us is responsible for our own consumption and for the Health of our Ecosystem and of OUR PLANET.

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Buying wholesale is perceived as “getting big savings” and considered “getting back good value for the money”. On the contrary it is just the opposite considering food wastage, expiration dates and unused or underused items that occupy shelf space in our homes. Imagine purchasing a 10 lbs of tomatoes which are sold at very cheap prices. Say it is $10 instead of purchasing at retail for $20.  So here we have saved $10 in virtual dollars. Now we take those tomatoes home and store it. Sometimes we get lazy, tomatoes do rot, many get unused and in many cases end up in the trash. This ends up in our landfills to rot. In the end this perceived $10 savings is in fact a $10 loss , the money which we have paid for. With this perceived notion of both value and savings, we have got ourselves into impulse buying, buying more, stocking more and wasting more.

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Our stomach , just like the gas tank in our cars can only hold so much. Too much eating will result in obesity. So how much do we need to eat in order to survive. We need to eat just right. Our body does tell us, but we fail to listen to it. We may even ignore it altogether. Eating to live is better than living to eat. Purchasing wholesale and consuming less may be applicable only to non perishables. When it comes to perishables and food it is much wiser to consume less by supporting our local farmer. This will help us eat only what we need. Wholesale buying may result in over consumption especially during the Holidays and festivities. Having paid an annual fee to become a member is the ultimate driving force that forces consumers to purchase frequently and purchase more and more at each shopping experience. This will supposedly justify the membership fees which has already been paid upfront to become a member. This is plain Human psychology at work. BUT it works.

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Today our homes are hoarded with stuff as a result of impulse buying, wholesale buying, buying on sale and from all sorts of offers that fit to satisfy our inner curiosity that brings in temporary happiness that is derived from material acquisition. In the end we have a whole house full of stuff, cluttered and taking up space that is meant for us to live in. Instead of using what is actually needed in our lives, we are conditioned to buy based on all sorts of ads that entice us to make a purchase and part with our hard earned Dollar. Once our home is filled to the max with stuff, we turn our attention to looking for public storage. Instead of controlling our spending, we are looking for the easier way out by finding extra storage outside home, which of course comes to us at a monthly cost.

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Today when we visit these massive warehouses we are enticed by samples, sights, and colors of both perishables and non perishables. It is an experience in itself for sure. But we need to keep our hands on our wallets to see its pulse and to be aware of our personal financial pulse at home. Anything we do in life comes at a price. Either we are paying it directly or indirectly at some point. Frugality has been thrown out since the advent of the industrial age. It has been replaced by excess consumption and instant gratification. Back then the depression era population knew the value of the dollar and they still see that value to date. Fast forward to today, we seem to spend our money on anything and everything because we need everything fast, cheap and easy. We all want it NOW, not tomorrow. Hence we have the same day FREE delivery. Everyone loves the Word FREE. So it is given to us. In fact nothing is FREE. This cost has already been factored in while setting the price. NOTHING is “on sale”. The retail priced is marked up and then marked down at a sale price that suits them, their desired price. Now the consumers are happy and the retailer has made their quota for the day at their desired price. This also applies to our psyche.

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In short hold on to your wallets, be financially literate, learn to look outside the box, make logical decisions and decide what to spend on and what not to spend your hard earned money on. Wholesale is not cheap, it only looks cheap by having perceived value built into it. It also forces you to spend A WHOLE LOT on impulse buys, with the money that you don’t have or can’t afford to payback on time to avoid interest. Most things fall into our want basket. But what we truly need is much simpler. Only purchasing what we need on a  daily basis. Other than our true needs everything else is EXCESS. AVOIDING this excess will save you peace of mind, keep you away from daily stress, bring you back to health and may not put a dent on your wallet otr your finances. It’s our choice.



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